Objectives: 

To support the Women’s Rugby World Cup (WRWC) 2025 ticket sales push through radio and digital audio channels.

Solution:

AudioStack worked with Additive+, part of Havas, to create a dynamic AI-powered audio campaign. This initiative focused on delivering localized messaging with a pre- and post-ticket launch strategy, ensuring that audiences in each host city received tailored calls to action (CTAs). This approach demonstrated the logical and scalable benefits of AI-audio technology in event promotion. 

Key highlights:

• Geo-specific messaging: 8 unique creatives were customized for a specific host city to ensure relevance and engagement.

• Pre- and post-ticket launch messaging: AI-powered audio seamlessly adjusted messaging based on whether tickets were available or in anticipation.

Results: 

A record-breaking 220,000 tickets were sold in a short period of time, demonstrating the effectiveness of the campaign.

“Partnering with AudioStack allowed us to push the boundaries of AI-powered audio for the Women’s Rugby World Cup 2025. By dynamically localizing messaging across key host cities, we ensured that every audience received relevant and engaging content at the right time. The results spoke for themselves - 220,000 tickets sold in record time - demonstrating the power of AI-driven creativity in event marketing” Richard Gill, Founder & Managing Director at Additive+

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