You can listen to an entirely-AI generated conversation about this article here:

Making ads that listeners enjoy; and content listeners don’t even realize is advertising.

You don’t need us to tell you that that level of personalization and seamlessness in advertising is a very difficult thing to achieve - let alone at scale.

And yet, that’s exactly what ARD Media was able to do to boost ratings for their prime-time quiz show ‘Wer weiß denn sowas?’

How?

They used AudioStack’s AI audio production platform to create and deliver over 50 different, hyper-personalized dynamic podcast ads targeting various different podcast categories.

So, instead of blasting out generic ads, they used AI to create super-specific ones that fit right in with different podcast topics.

Listen to the ads for yourself here:

What did AudioStack unlock for ARD Media?

• Scale, variety and relevance: AudioStack enabled ARD Media to create over 50 different ad versions, automatically tailored to fit everything from history podcasts to entertainment shows

• Perfect Timing and Placement: The AI knew which ads went where, so listeners heard content that was actually relevant to what they were listening to

• Real-Time Reactivity: ARD Media could rely on intelligent automation to handle the script changes, optimizing content delivery

The results?

• Unprecedented agility: ARD Media gained a seamless process for generating multiple ad variations across several categories without losing quality or relevance

• Listeners loved them: People were engaged because the ads fit the content they were passionate about

• The publicity worked: the new season of WWDS launched with 3.3 million viewers

“With AudioStack’s AI-powered approach, we turned podcast advertising into a natural and engaging experience. By adapting ads in real time, we reached our audience in a smarter, more relevant way.” - Mirja Seidel, Head of Audio Sales

If you work in radio or broadcast advertising, this partnership has been a true milestone in the development of AI-driven, dynamic creative optimization.

• Want to learn more about AI-driven audio production for radio and broadcast advertising? You can read the full case study here.

• You can read ARD Media's Press Release on the campaign here.

We shared how we did it at the Radio Advertising Summit in Cologne - but if you couldn't make it, don’t worry - just leave us your details and you can access the whole deck below.